This Google Analytics Course is for all those who want to know How to use Google Analytics Data for Website traffic or anything related to event tracking. In this Google Analytics Free Course Tutorial for Beginners, we will learn several things like analyze Google analytics data for website, use Google analytics for event tracking, go completely through the Google Analytics dashboard section and much more.

So, my name is Indrajeet Nayak, and I am going to teach you some best strategies on how to use or analyze Google Analytics in this Google Analytics Tutorials for Free at theblogmentor.com.

How to Use or Analyze Google Analytics Data for Website Course

What can Google Analytics tell me?

Have you ever thought, “Man I wish that I could have listened in on that conversation?” Maybe somebody that you were working with made a big decision that impacted you or you hear about some major world event, you think I wonder what they were talking about.

So I want you to hold that curiosity in your head as you dive into this analytic section because in many ways the analytics skills that we’re gonna teach you in this section enable you to listen in on all of these elements of digital behavior and not only that but from our experience as instructors in this Google Analytics course, something that involves analytics is a great way to break into the field of growth hacking. And you’re gonna be developing a lot of those skills here in this section.

Now I’m gonna give you some definitions because these are some concepts that you are going to confront in this Analyze Google Analytics Insights Course.

Terms Related to Google Analytics Dashboard Insight Report

So let’s go ahead and get you exposed to those so you know what they are when you run into them in the learning material.

Segment	So a segment are users who are grouped together on the basis of a shared characteristic like their place in a marketing funnel, the number of times they’ve opened your emails or other metrics.
Lifetime Customer Value	Lifetime customer value is sometimes abbreviated LTV, is the total amount of revenue earned from a customer over the life of the business relationship with them.
Goals	A goal in Google Analytics is an event that can be defined in Google Analytics. For example, when a user loads a page that would end in something like “/thankyou.HTML” and use to tabulate successful conversions, analyze digital behavior, event tracking and more.

So coming up, we’re going to dive deep into the world of web analytics, centering on the Google Analytics Platform, just so that you know here, IBM estimates that in the coming years they’re going to be 700,000 new jobs that are in the field of basically digital data.

So what you’re learning here is a very useful skill in the labor market and I think that you’re going to enjoy this.

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How to Measure Traffic Volume and Retention, How do I get Google Analytics Insights?

In this section, you’re going to learn to be like a satellite that’s able to measure and assess what’s happening with the traffic of a particular website using Google Analytics. There are several metrics defined to analyze Google Analytics Insights for website traffic.

The Google Analytics Data generally has these metrics mentioned into its dashboard. So, before going directly on how to use Google Analytics, we should rather understand these metrics first.

The first metric to know is Website Sessions. Sessions used to be called Visits and what is sessions? It is just the number of times that the website was visited during specific time frame.

Number two is Users. This used to be called Unique Visits and what it is, is Google Analytics (or the other platform’s) best guess that this is a single unique person who hasn’t visited the website within the past half-hour.

So, it’s totally possible that you have a website that has a 100,000 sessions by 70,000 users. What that would mean is that some of these users revisited the website before that thirty-minute time period lapsed.

Number three is Website Bounce Rate. This is the number of sessions where the user only visited a single page on the website, and then they left the website.

What this does is measure the quality of user visits on the website. A higher bounce rate would be an indication of lower quality.

Number four is website page views and this measures a single view of a specific page. What this does is help you gauge the effectiveness of one specific page versus another.

How to Measure Engagement and Actions Taken, How to Analyze Google Analytics Insights Data?

In this section of our Google Analytics Free Course for Beginners and Experts, you’re going to learn five ways to measure and evaluate engagement on a website or a particular webpage that might be a critical part of your growth operations. I am saying this because in this section you will start to learn about things like How to Analyze Google Analytics Insights Report or Analyze Google Insights Data.

• Pages per Session: The first one to consider is Pages per Session and this shows how many pages a particular user on average would tend to view when they visit your website a single time.  Obviously, more pages means that they’re exploring a little bit more.
• Average Session Duration: The second metric in Google Analytics Insights to consider would be the Average Session Duration and this shows how long are they spending on the website on average on a single session. Again, a longer duration means that they’re exploring more.
• Average Time: Then, you look at the average time on a specific page. For example, if you have a critical page or critical piece of content that’s a priority for you, are people spending more time on that page? Or, if you’re directing traffic to a particular page, is that page getting more attention than other pages? Maybe it should be.
• Bounce Rate: Then, you want to move on to Bounce Rate. Again, the Bounce Rate is the number of users that visit the website and then don’t click on anything before they leave the website. This would be an indication of low quality of traffic if you have an exceptionally high bounce rate.
• Exit Rate: Finally, you might want to look at the Exit Rate. The Exit Rate is the page that causes people to leave the website and end a session. So, specifically, if you see that there is a really high exit rate on one specific page and it doesn’t make sense to you, it could be that something on that page is causing people to leave the website.

So, these are the metrics which can help you to know How to Analyze Google Analytics Insights Data with ease. So, moving towards the website traffic sources I our course: “Google Analytics Free course for beginners”.

Source, Medium and Good Traffic (Essential Skill)

After this module, you’re going to be able to look at a variety of sources of traffic on the internet and prioritize the channels that are working for your growth hacking operation over others. There are several metrics which you should consider here for Analyzing Google Analytics Insights Reports.

One metric to look at first is the source of the traffic and its pretty self explanatory. It’s just saying that when this traffic comes from that website, it’s tracked by Google Analytics and then you can look that up later.

The second part is the medium of the traffic. Examples of traffic medium might be organic search versus paid advertising versus email referrals. Or it might say “none”.

Oftentimes, “none” just means that it was a direct link given to somebody in particular, which might mean word of mouth. For example, if Sanjay sends an email to Rob with a link to a particular page on a website and then Rob visits it, his medium would likely turn up as “none” in Google Analytics.

So, as you’re sending your content marketing, for example, out into the world, you have to know which channels are giving you the highest return on investment so that you can prioritize and put your energy there.

The best way to do this is with the combined metric of source and medium because it will show you not only the source but the medium from which the source is delivering you traffic. And it’s important to make sure that you have opted-in to email tracking if you’re a part of an email list service.

For example, let’s say that Vivica, here, is responsible for generating leads on a particular piece of thought leadership as a part of a growth hacking operation. What Vivica might do is arrange two different email list partnerships. Then, when she goes into Google Analytics Dashboard, she could find that, in the source medium metric, there’s a specific trade journal the had a much higher conversion rate than all the other sources of traffic.

Then, she’ll know that that trade journal is an effective way to distribute the content to generate the traffic that she wants to create growth.

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Let’s Install Google Analytics Event Tracking ID, Facebook & Hotjar Pixels with Google Tag Manager for Website

OK, let’s set up everything that you need to set up to track user behavior (event tracking) for your website traffic on a web property. Please remember that as you go through this part of Google Analytics Tutorial, we’re gonna do this relatively quickly.

To get started you’re going to need to be at Tag Manager and sign in and then create an account and then once you’re click on that, just fill out that form.

And for most of us we’re just going to choose a web property here as the target platform, click Create.

We’re just going to agree to the terms of service here.

OK, so now you see the code snippets that we need to install on our web pages. So I’m gonna show you a really simple implementation of this. And then tell you how you can usually do this if you have other website providers like Wix or Shopify or any of those type of companies that host and give you this sort of complete website solution. I’m going to tell you about that too.

So just the basics of this are that you need to paste part of this code snippet in between the head tag of any page that you want to analyze and then also this at the top of the body tag.

If you look at a basic HTML example, this is what like a really simple webpage would look like you basically have the head tag here you can see that the highlighted part is head and then you have the body stuff below that.

To do this at the most basic level, what we’re gonna do is go and copy this, the head tag, and then we’re gonna paste it up in the header, just like that copy paste and then similarly we’re going to go and copy the body snippet and then put it at the top section inside the body tag. That’s really all there is to it.

And we would just need to do this on any HTML page that we want to collect Google Analytics Data for because Google Tag Manager is going to sort of serve as our touch point for all these other analytics tools like Google Analytics and Hotjar that we’re going to use.

Only that you know, for many out of the box website providers like maybe Wix or Shopify, oftentimes they will give you a way to just put this code here, your code snippets right into the platform just one time and then it’ll populate on all your pages.

If you’re using one of those platforms, you might just check out their documentation with regards to that.

Next up, let’s install Google analytics through Google Tag Manager because just once we put these two bits of code snippets on our webpage or website, we’re setup. So now we just need to install Google Analytics as our first tool.

Once you’re at Google Analytics which you can reach at analytics.google.com, just log in to your Google Analytics Dashboard and make sure that you get to a view something like this.

And then once you’re here you want to navigate to the admin panel and then you’re going to create an account.

So basically the way that this hierarchy works is you have an account for whatever your web account is and then you have a property which will usually be like a website. And then you’ll have a view for the data collected for that property.

So let’s start by creating an account and we’ll just fill out this form.

I’m going to leave all these default data sharing for me I’ll just leave that as it is and I’ll click Next, I’m going to select web here. Although there are other options and then now we just need to fill out the form which will ask you about property details. And then click Create.

I’m going to accept the terms.

Now we have the first thing that we need.

In our case, we’re not going to have to install this snippet here on our Web site because we can do this through Google Tag Manager.

So instead, we’re gonna be using this unique Google Analytics Event Tracking ID.

So let’s now go back to Google Tag Manager and setup your first tag.

We’re going to go to Overview, add a new tag. You can also do this through the tags sub menu. We’re first going to title it.

And then if you click anywhere in the first section, you’re gonna be able to setup to configure this tag, we’re going to choose Google Analytics: universal analytics.

And we’re going to want to leave page view as the track type. This will enable us to get essentially the core Google Analytics reporting that you need for this property and then we need to setup a new variable under our settings.

And this is where we’re going to get to put in our new Google Analytics Event Tracking ID so we’ll go over Google analytics. Just copy that event tracking ID and then paste it in here and we don’t need to mess with any of the other settings, we’ll just click save.

Name it something like: “Google analytics Event Tracking Id for page views”, or anything which you want.

Now we just need to set up some triggering.

Again, we’ll just click anywhere in the section named as triggering to set up triggering and we’ll want it to fire on all pages and then we’re ready to save it.

And now, if you go and look at your tags, you’re gonna be able to see a tag and you’ve got your Google Analytics universal analytics tag.

All right, now let’s do something a little bit more complicated.

While we’re still in the Google Analytics realm, let’s set up a click event. So now you’re going to want to navigate to the Google Tag Manager interface just the default interface again.

So we’ll go back here to overview. This time we want to go down and work in the variables sub menu.

And this time we’re going to want to be in this built in variables.

Let’s go over to configure.

Now you want to navigate down here into this clicks area and let’s check the options: “click classes” and “click ID”.

And then if you need to customize it then you might need to go a little bit deeper with it. But I think that you’ll find out we’re about to do here very useful. So once these two things are selected you can just navigate out of here.

Now let’s go over to triggers option in the left hand section of the menu.

I’m going to do a new trigger.

Now let’s click in this area again to configure it.

And under this click section, click “all elements” and then let’s just track “some clicks.”

OK now I’m going to explain to you a little bit about click classes here and so that you can understand what’s happening here a little bit.

So let’s start with a really simple example, so this is a really simple webpage.

I’m going to show you what this looks like on the Web.

So at the really simple level, you’re going to see here that this is the simplest web page ever.

And when you look at the code behind this, which you can do by looking at your developer tools on your browser if you like, you can do this on any website let me show you what that looks like.

So we navigated over here to the elements tab and then when you look here under this div class you can see this is what you call the DOM (Document Object Model) for a website.

And you’re going to see here that here’s a button and the class says track-me. And this is something that you can define, if you were hand coding a website. Let me show you another example.

So now if we were to for example, set all of our click events to track any clicks of any class with track-me, then basically any of these whenever a user clicks on the button which has the class named as track-me, then Google Analytics is going to track that event- click for us.

So similarly, in this setup you can work with any way of tracking something on your website using Google Analytics Event Tracking feature. Any element that has a class with a name that you define, can be easily tracking with this.

So that’s what we’re gonna do, we’re going to track any clicks with the class. In this case, course listing but this can of course be whatever you need for your situation.

Here we are back at Google Tag Manager, some clicks, and name the blank option as any class of your website, let’s say course listing and we’re gonna have to name this so we’re going to save it.

So now we need to set up a tag for the collection of those clicks. So we’ll go here to tags and let’s do a new tag, we’ll name this course detail clicks.

Now let’s configure it.

We’ll go to Google Analytics: universal analytics option again but this time we want to track an event. And now we just need to fill the information out.

So this information is information that you’ll define, it doesn’t really matter too much what you call most of these.

Now when you’re here under label, you’ll have to start writing with curly brackets ({) and then can see that the menu comes up. So in that case, you want to select click ID. And if you want to you can attribute a value to each click. I’m not going to do that.

We’re gonna leave this set as false and then under this variable we’re gonna select the one that we already set up, the {{GA page views}}.

All right now let’s configure the trigger.

And then here’s our get course details trigger that we set up earlier.

Now we’re ready to save. Now you have a new tag that tracks your click events.

So now I’m gonna show you how to connect a Facebook Pixel to your Google Tag Manager.

You can check out our Facebook Ads for Business Mastery Course which has a full FREE course on how to handle Facebook Ads from beginner to expert level.

To get started, you need to go to Facebook Business Manager and once you’re here you might see some menu like this and remember all these platforms are going to change pretty quickly.

So if it doesn’t look exactly the same when you’re doing this, don’t worry about it. Just follow along and if you need to, you can look up additional documentation.

But let’s go to manage business and we’re going to go to business settings and then we’re going to go down here to data sources, and we’ll select pixels.

So let’s add a pixel. I’m just going to fill out this form as “growth hackers” and then the URL of the website. let’s click continue.

Let’s set up the pixel now and click on the option says- add this using partner integration. You’re gonna see here is Google Tag Manager option. Just click Continue with the popup shown as below:

We’re going to not mess with this advanced matching. Let’s just continue.

Now I’m just letting it connect to my Google account.

There you’re going to see that it found the growth hacker’s account that we set up and the container. So let’s finish the setup.

Now you’re going to see that when I refresh this tags list we see the Facebook pixel is there. So the Facebook pixel is pretty easy and convenient.

Now let’s do Hotjar so that you can see how to add something that is from another one of Google Tag manager’s integration partners.

This is pretty easy and the same approach that we’re about to do can be used with many different pixel and data sources like the LinkedIn insights pixel, the Twitter pixel, things like that depending on which platforms you want to connect.

So I’m just going to show you how to use Hotjar so let’s go to hotjar.com

All right so you’re going to be working with HotJar in this course, it’s something that we like a lot. It’s a tool that we like to capture user behavior on a web property.

So we’re gonna go down to settings > sites and organizations.

If you need to set up a new site you can do that.

But in this case what we’re going to need here is actually this number which is the site’s unique identifier so let’s just copy that.

We’re gonna need that in a little bit.

We’ll go back to Google Tag Manager and we’re going to set up a new tag we’ll call it hotjar. Now let’s configure it.

So instead of operating in this featured section, let’s scroll down and find hot jar.

There it is, the Hotjar tracking code. Then we’re just going to paste in our site ID. We’ll click triggering, select all pages. So we want it to work on all the pages and save.

And there’s our Hotjar tracking code.

So there’s only one thing left for us to do.

Let’s submit everything that we’ve done here which we just do up here in the upper right hand corner.

We’re going to need to add a version and a description. All right we’re just going to add a quick version name and description and then we don’t need to mess with any of this.

Let’s just click publish. And there you go. Here we have finished the step with Google Analytics Event Tracking Id setup.

So, in the next section of our Google Analytics Free Course for Beginners, we will go to get an overview of Google Analytics Insight Reports or Data with Roberto, one of the executive from Google itself, helping us with the things like Analyze Google Analytics Data and Event Tracking, Google Analytics Direct Traffic, and much more with Google Analytics Insights.

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Get an Overview of Google Analytics with Roberto: Analyze Analytics Insights for Website SEO and Website Traffic

Roberto Ortega is on Google’s digital marketing team. In this working interview, he’s going to give us an overview of How to Use Google Analytics for Website using the Google merchandise store demo account.

As you see how Roberto uses the platform, think about how Google Analytics could be used for your website traffic and business case, by ranking your business using SEO tactics using the provided Google Analytics Insights Report. So, this section will be handled by Roberto. So, the next words will be written by Roberto.

Hi, I am Roberto, and basically, we are going to dive in the tool of Google Analytics, and I’ll show you and your students a little bit of how I deep dive into the accounts of Google Analytics and not just to see data, but actually try to get insights, which is completely different than just data. This helps me increasing the SEO of my business and increase the website traffic too.

So that’s what we are going to do and focus a little bit on how to use it for C.R.O.- Conversion Rate Optimization and how to also identify content that is actually driving sales. And also, which content should you be producing more of to bring Website Traffic too.

How do Google Analytics work? What are Google Insights?

To start, when you go to this Google analytics dashboard, you’re going to find with the main dashboard that it’s going to show you like a little bit about the users and the revenue, if you have this being tracked on your website with Google Analytics, the conversion rate of the users.

You can also see and this is really interesting, the active users that are currently on the Google Merch store. And we can also see on which pages these people are browsing in.

And also you can see some of the acquisition channels where the users came from. But this is just a general dashboard, right? So why don’t we dive in into the first category?

Basically on the audience, you can also see an overview of your audience and you can filter it down through a time period.

For example, here we can be looking from the last 30 days and we can see the amount of users that we had during this time period here.

It’s important to mention that “users” is not the same as new user. So basically, we could have 43,954 users, but actually new ones that were coming through that 30 day period were 39,523. So that means that also users that perhaps might have come into our website before this period are also coming back to our site.

Some of the things that I like to focus on when we are doing conversion rate optimization are three main things, right?

So I want to see how many pages per session do we have, how much average session duration we have and what’s the bounce rate? And we need to keep this as low as possible. And if this Google Analytics Tutorial or Free Course is for the one, who lands here after searching “Google Analytics for Beginners”, then you too have to consider these three things most of the times.

There’s not an industry standard about how much the bounce rate should be. It depends and it varies according to the industry you’re in.

And so basically, we would need to see pages per session. And we want to look into this.

For example, if we’re noticing that the pages per session is really high at some point of time (as you can see in the pages/session section in the photo mentioned above), then we would want to understand which pages are those users seeing before making a purchase?

And this is also something that I really emphasize with our users to look into, not just look all users. We need to see the behavior by segmentations (Add a segment by clicking on the “Add Segment Section”).

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How to use Google Analytics Data? How to Analyze Analytics Insights Reports?

So basically, when you have the segment, you can see specifically information regarding your customers.

So that will give you more insight about what those customers are doing. You can try to replicate that back into new users that are most likely to perform the same things.

So here we are going to segment through users that made a purchase and to see the information more clear, I’m going to just take out all users.

But before we do this, you can see the difference here. So if we’re seeing all users versus those users who made a purchase, we can see interesting distinctions here in the overview section.

Of course, obviously new users are going to be less because we only have 44 total users that actually made a purchase in the last 30 days.

But what I want you to focus on is on the pages per sessions. If you see this, like this is amazing. There’s almost four times the amount of pages per session versus all users. That means that the customers are potentially more engaged and they’re actually seeing more pages through that one session.

You also can see that the bounce rate is much lower than the average. Here we have a 14 percent of bounce rate of the people who made a purchase and of course, the session duration.

It’s important. The average user that makes a purchase is 13 minutes on our website versus all other people who are just three minutes.

We can see their demographics, so with this, we can segment out this population, but here perhaps and you’re going to encounter with this.

Sometimes, we at Google, we respect the privacy of our users. So you cannot see the information of such a small pool of data. That’s why I at the beginning, I told you that you should need to be measuring your data right from the start in order for you to perform this type of website analysis.

So if I’m looking 30 days, I won’t be able to segment through the users who made a purchase. But if I increase the time period in order to make the data size a little bit bigger, so I don’t have access to like, really private information of specific users, you can see that I can access this.

So we’re going to see it from January 1st to October to year to date, basically.

So these can show me, which is the average demographic that we have from the users who made a purchase. As we can see that these people between 25-34 years and its predominantly male users who have been making the purchases versus females right, 64 percent.

But also, we can go diving into their interests (by clicking on the interest section in the left hand side of the menu section).

So if we go to the type of interests, we can see the difference of the people who are actually buying from our website. In this case, the Google Merch Store.

We can see that the affinity category is shoppers and value shoppers. And in market segments we have apparel and accessories as the main.

Category and Market Segments- Interest Reports

These are the segmentations that in Google ads you will have access to better target your advertising strategies campaigns.

So when we talk about affinity category, we’re talking about this broad category that is most likely to fit into your target customer.

And then we go into In-Market which is a little bit lower on the sales funnel because we know from the different and various signals that users do at Google about how likely they are to become a client of yours.

So basically, the reason that people are in the In-Market segment of apparel and accessories is because they are actually actively doing search intense.

So they might just be typing in at Google  Merch Store or maybe like a T-shirt from Google. With those signals, we can actually know that they’re in a lower segment and in the In-Market segment in the category of apparel and accessories. We could also jump in to like, see where this purchase comes from.

So we can go into the Geo-location and see this traffic for this year and see where those purchases are being made from, because that also could give us insights on where should we target our campaigns more.

And actually, you can see here that I could even target it by revenue. So in USA section, there’s no actual users that made a purchase. But because I’m filtering it by users, it’s going to give me India because there are a lot of people browsing Google stuff from India. I’m just going to filter it down by revenue, so that way I can see which countries made the most revenue.

So you can see that United States made 10k of revenue in this year and Japan comes in second, so users from Japan are also like creating purchases. But we can also get more insight. Perhaps we could say like, oh, let’s do campaigns in Japan. But the fact is that in Japan, out of 3,187 users, only one made a purchase and he made a big purchase.

As you can see, one person. But that couldn’t dictate our strategy to go all in in Japan because the conversion rate is actually pretty low.

So we could focus on other markets that have a little bit more of conversions in order to say, hey, maybe it’s worth the shot to go first to United Kingdom rather than Japan because we got seven purchases there totaling up four hundred nine dollars instead of just going to Japan because we have higher revenue.

So basically, what we always try to say to our clients is that mobile for better or worse, is going to be the channel that most users likely are going to come first in contact with your business for discovery.

And also, it’s more likely and as we can see from the data of all this year, it’s more likely the channel that you’re going to be generating the transactions.

So we got 141 transactions from mobile versus 60 from desktop and 16 from tablet.

And I hear this all the time. It’s like people want to redesign their website and we are siloed by us working on the computers all the time. But we forget that humans are actually working on mobile. So this can also give you an insight on looking out how does your website look in mobile?

If we go to acquisition and we channel through all traffic and then we go to channels, we can see the different channels that are bringing traffic to our website.

And here we are seeing like all of these dates from January 1st up until today, and we can see like which ones are bringing the most revenue.

And as you can see, organic search is one of the main revenue drivers. But also we have some paid search and we have direct.

If you want to see Google Insights for Website Traffic and Analyze your content data or report for your whole website, for that sake, it’s the site content and all pages section in the left hand side menu of the Google Analytics Dashboard. Here, you can really analyze.

I’ll go back to one metric that I think is one of the most important, I would say, the average time on the page.

And here you can streamline like some pages that are actually generating the most time, which tells you that the customers are really looking into the details.

In the case of the content, you can see like which blogs people actually stop to read. If you have made an extensive guide of whatever the thing you’re trying to market as you being the industry expert, but people are just there for 10 seconds. They don’t even care.

And no matter what, they won’t even care and they won’t stay on the page. Whereas here I have an average time of 11 minutes on Google roll top backpack reflective.

Using Google Analytics Insights Reports and Data, we can actually used it for SEO of the website too, to increase the website traffic organically by looking into the key terms people were looking for.

Though we can also use Google Analytics to improve SEO of the website, but that can’t be explained in this one course, and we will soon launch a new course for that one too. With that said, lets put an end to our course: “Google Analytics Free Course Tutorials for Beginners”, and we will going to add some FAQs under this section to have a recap of what we have learnt, don’t forget to check them out too.

Hope you all now have the ideas on How to Analyze Google Analytics Insights using Google Analytics Insights Report and Data and we also hope that, from now onwards, you can handle your Google Analytics at its best, as till now, you might have idea about How to use Google Analytics. So, let’s meet at another course, and check out our FREE Premium Courses too.

Thank You.
The Blog Mentor

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