Facebook Lead Generation Campaign Strategy: 100% Working Lead Ads

Facebook Lead Generation Campaign Strategy: 100% Working Lead Ads

Looking for Lead Generation Services or agency? Just know this strategy for how to create Facebook Lead Generation Campaign, and that’s it.

In this article you will learn each and everything regarding lead generation using Facebook Lead generation Ads Campaign Strategy. We will setup the lead generation campaign step by step and after that, I am sure, you will not need any lead generation specialist or any lead generation companies or agencies to deal with. Whether you want b2b lead generation or real estate lead generation, you will going to deal with all of it by yourself with Facebook Lead Generation Campaign only.

How to Create Facebook Lead Generation Campaign Strategy and Techniques

Things you will need start with Facebook Lead Generation Campaign

If you want to know more about Facebook Business Ads, then follow the link.

This will go to be the normal lead generation technique where you will not have to mess a lot with the settings. This post is only to give you the basic idea behind creating a lead generation campaign with Facebook so that you will stop searching things like: “how to create (set up) a lead generation campaign” and many things like that.

Campaign Settings for Facebook Lead Generation Techniques

FACEBOOK LEAD GENERATION CAMPAIGN: PHOTO OF CLICKING INTO THE FACEBOOK CONVERSION CAMPAIGN

So now let’s click on campaign and its conversion. So let’s set this name as “Lead Generation” and I specifically prefer putting date and this is how, I actually used to name my campaigns. It’s easier for me to keep track of them then.

PHOTO OF LEAD GENERATION CAMPAIGN SETTINGS

Start with campaign budget optimization. Only $5 budget, this budget has worked for me all the time. Click on Continue.  Okay, so now inside the ad level, I’m going to rename my ad set name.

PHOTO OF SELECTING THE PIXEL FOR LEAD GENERATION

Now, it’s asking me to select a pixel since I have multiple pixels, and this ad account, and I’m going to select a pixel.

PHOTO OF CONVERSION EVENT TYPES IN FACEBOOK

To give you guys an overview, I’ve got different conversion events that are active, like view content, add to cart, lead, get a quote, search, initiate checkout, purchase.  And now there are some conversions that are inactive.

So you can either click on lead. But instead, I prefer creating a new custom conversion. You guys want add to cart, if you’re selling anything online, can click on Add to Cart.

If you want people to purchase items on your website, you can go for a purchase.

Creating a Custom Conversion Tag for our Facebook Lead Generation Strategy

PHOTO OF CUSTOM CONVERSION TYPE

Right now I will go for lead, but specific for this I created “get a quote lead” custom conversion tag. This is the lead specific because this is a custom conversion that I created, that in short, means that the traffic is coming on correct webpage. Follow the next Facebook Lead Generation Strategies, as I am saying.

 So I’m going to click on Create a new custom conversion, and this is exactly what you guys need to do. That’s like the website event.

PHOTO OF CREATING A NEW CUSTOM EVENT TYPE

You want this to be a lead. Now we have to click “equals” for URL. And you need to add the URL of the web page.

So all you guys need to do is need to enter the link of the page where you need to drive traffic to generate the lead. Now, mostly, this is a contact form.

FACEBOOK CAMPAIGN STRATEGY: PHOTO OF GET A QUOTE LANDING PAGE

So here’s a small preview of the page that I set up for my client. This is a simple form that the customer needs to fill in. And there are other additional details that the person would follow up. Now take the landing page link, putting it in the URL section.

PHOTO OF SUCESSFUL CUSTOM CONVERSION CREATION

Now you can name this conversion, you can put your clients name. And you can just click on Create.

So I’ve already done this, it’s not available yet. So you guys need to click on Create and your custom conversion will be created.

PHOTO OF CUSTOM CONVERSION TAG FOR MY WEBSITE

Speaking about myself, you can see that this was a custom conversion that I created- Get a Quote lead. Similarly, whatever the name of your conversion would be, it’s going to show up over here. So just keep it really simple. My conversion name was “get a quote lead”, so this is what it is showing over there.

Audience Setup for the Leads

PHOTO OF SELECTING THE AUDIENCE SECTION IN FACEBOOK BUSINESS MANAGER

 So I’m going to go down, you can see that this is the part where I need to select my audience.

PHOTO OF SELECTING THE PREVIOUSLY MADE AUDIENCE FOR FACEBOOK ADS

I have already built created one of my audience. I’m only going to target them. I am targeting those who have already been buying something online. We have already shared this Audience Creation process in our Facebook Ads Course.

I’m going to go ahead and type in engage shoppers in detailed targeting section- this is a behavior. These are people who are buying things online.

PHOTO OF DETAILED TARGETING SECTION

And similarly clicking on suggestions, you can see that there are other options that Facebook is already providing. So depending on your business, you need to enter all this information. If you know who your customer is, you can definitely target them. But if it’s a new campaign, I suggest that you don’t put any age barrier and see what kind of results getting up to spent around $20.

 And depending upon that data for analyzing that data, you can make changes to your lead generation ad campaign.

So automatically Facebook is going to find people who would be more interested in my app, by just putting my keyword and tell them who to find, right.

If you’re creating a new audience, you should save it as it’s going to save a lot of time in future.

You should leave the placements to be automatic. Trust me, this works. So let it be automatic.

PHOTO OF OPTIMIZATION FOR AD DELIVERY IN FACEBOOK LEAD GENERATION TECHNIQUES

Just like I show you earlier, there are other options that you could optimize for. But the conversions are recommended. And you can see a small preview of the Facebook Ad. The customer is coming through a funnel and getting things done, right.

VERDICT: Facebook Lead Generation Campaign Strategy

So don’t make things complicated for yourself, just work with the lead generation technique I have shared with you and wait for the leads to get collected into your database.

Even if you’re doing it for the first time, don’t panic with anything, just do as I said in this post, and if you want proper Facebook Ads Course, then do visit here and also let me know if you have some problems regarding Set up of Facebook Lead Generation Campaign.

If you want a proper Business Lead Generation Campaign Strategy using Facebook, then follow this: Facebook Lead Generation Campaign Techniques for Business

FAQ (Frequently Asked Questions)

What is lead generation process?

Lead generation process is really simple, where you will just let any user to fill up the form and capture his/her details, and that is what counted as a lead. The process of getting a lead is much easier with Facebook Ads. Follow this article, if you want to know more about Facebook Lead Generation Campaign.

What are the types of lead generation?

There are basically two ways you can get a lead for yourself, first is the online mode and the other is the offline mode. Through online mode, I mean to say, you can get the user’s details through a lead generation campaign by letting them answer your simple questions through lead generation form. And with offline mode, you will personally have to visit the user to get their details or you can also get their details by messaging or calling them personally. Follow this article, if you want to know more about Facebook Lead Generation Campaign Techniques and Strategy.

Is lead generation easy?

Yeah, it is. Lead generation is one of the easiest way among all of the other tasks like conversions/ sales/ awareness or any other thing. You just have to create a form for your lead, or redirect the user to your premade lead generation form, and have them answer your simple questions, and that’s it. In this article we have shared a simple lead generation technique through Facebook lead generation campaign, which you can follow to get more idea.

How do you create a lead generation campaign?

Creating a Lead Generation Campaign is possible in every Ad platform, but Facebook is supposed to be the fast and reliable way to gather leads. In this article, we have shared the Facebook Lead Generation Campaign Strategy where you can learn how to create a lead generation campaign.


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